NEW VISION ENTERTAINMENT ARTISTS
THE BOSS CB
Craig Baldwin
Owner & Hip-Hop Artist
Craig Baldwin, professionally known as The Boss CB, is the founder and owner of New Vision Entertainment and an accomplished hip-hop artist with a mission to merge business acumen with lyrical artistry. As both executive and creator, he embodies the intersection of entrepreneurship and creative innovation—crafting powerful narratives through music while building a self-sustaining entertainment brand.
His artistry is marked by lyrical depth, technical precision, and an unwavering commitment to authenticity. As a leader in independent music, Craig is redefining what it means to be both a visionary artist and a business owner in today’s evolving music landscape.